This time of year can be hectic for all of us – juggling family activities, parties, holiday plans – and managing your business as well. It’s typically a busy time for corporate or social holiday parties, but it’s also a great time to expand your event business to include side services that can bring in extra revenue this time of year. It also can spread us thin as we try to “fit it all in” in a short period of time. Here are a few tips that might help you manage and grow your event business and stay happy and healthy while you do it. Happy Holidays to all and best of luck in your event career!
What other services could I provide to enhance my social event business?
Try providing holiday home decorating —table accent items, ideas on theming for in-home parties or holidays. Stationery items such as invitations or announcements are also a good way to round out services you can offer to your social clients. You may consider offering gift items such as welcome baskets or party favors. Think of the accoutrements to the party, from favors to decorations, and try to find a niche that you can showcase your services with. You may offer to put up their existing decor or add to it with some unique items. Don’t underestimate the value that an event professional can bring to the table to add just the right amount of glitz, glamor or nostalgia to holiday decorating!
What’s the best way to get my name out to provide extra decorating or support services?
Social media can be a great way to strut your stuff and get visuals out to those who can spread the word. If you are decorating your own home, snap some photos on your phone, Instagram them and hashtag #holidaydecorator or #needhelpwithyourdecorating? or the like. Let friends and family know that you love making a space come to life and are willing to take the burden off them to make their home or office festive during the winter season. Consider a winter theme to extend the life of decor past the end of December and offer to go back to take any decor down and refresh for an early spring look in February. Every season can offer a chance to spruce up an environment, so share you own work and plant the seed!
I have some really high-end clients that seem frazzled over the holidays – they just are overwhelmed by their responsibilities and activities. Is there a way that an organized person like me can help?
Absolutely! Focus on the PLANNER of the title “event planner” and offer to organize their social calendar, shopping list, donation portfolio and the like. You can create a spreadsheet of their gift recipients and keep track of purchases to keep them on track if they are trying to be equitable among family members. You can log in all the charities they want to give to and even arrange cards and envelopes and a timeline for sending donations. You could also be a shopper for any families they are donating to and use your creativity to wrap the gifts in a festive way. If you have some extra time and want to fill in the gaps using your organizational skills and creativity, this could be a fun way to add value to your social client relationships!
Between all the projects and responsibilities I have, how can I maintain my sanity and health during the holidays?
Most event professionals I know are multi-taskers, “can-do”, “go-getter” types of people. We say “yes”, “sure”, “no problem” when we are asked to help out or take on another project. Get your weekly planner or calendar out and write in the times you will focus on YOU! Whether it’s the early morning or afternoon walk to start your day in solitude or recharge or the quiet time with a friend or partner to share the successes or frustrations of the day or week. Try to make it daily, but even a weekly visit with a friend – to shop and chat, killing two birds with one stone, as they say – can help re-align and re-charge you. Consider a mediation series like the ones Deepak Chopra offers to refocus your thoughts and renew your energy. Taking time out for yourself is not an option, but it’s a must to keep you at your best for everyone else. Nutrition should also play a big factor in your day – drinking plenty of water and eating healthy foods to stay feeling good and at perform your best!