Taught by event industry experts from around the globe, the Event Planning Certificate program will provide you with a yearlong, immersive understanding of events, business, marketing and leadership.

COURSE DESCRIPTION

Foundations of Event Planning examines the many skills event planners are called on to use during the process of executing an event. The course will also examine some common types of events that require the skills of a professional planner.

This course will focus on the event life cycle and cover the many elements of the event process from initial client meetings to execution of the event. It will also guide students through the process of selecting the necessary materials and human resources. Other topics include budgeting for your event elements, contracts, and evaluation measures.

 

COURSE OBJECTIVES

By the end of this course, students will be able to:

  • Recognize the critical stages of event planning and the skills needed to plan and execute an event
  • Evaluate the process of securing event clients
  • Design a time estimation guide for your services
  • Recognize how to connect with vendors and resources to produce your event
  • Summarize the many facets of staff and vendor management

 

TEACHING METHODOLOGY:

Teaching strategies for this online course will include lectures and facilitated discussion, case study method, readings, and analytical presentations by individuals and groups.

 

TOPICS/ASSESSMENT/WEIGHT:

Topic 1: The Event Life Cycle – Forum Post – Share an Experience with an Event – 5%

Topic 2: Event Types and Challenges – Quiz – SWOT Analysis – 10%

Topic 2: Event Types and Challenges – Forum Post – SWOT Analysis Discussion – 5%

Topic 3: Initial Meetings and RFPs – Forum Post – Impressions of the Initial Meeting – 5%

Topic 4: The Event Process – Forum Post – Community Events Critique – 5%

Topic 5: Proposals – Quiz – Analyze the Proposal – 10%

Topic 6: Procurement – Assignment: Submit Sweet 16 Event Concept – 10%

Topic 7: Budgets and Event Costs -Assignment: Submit Time Estimation Guide – 10%

Topic 8: Contracts – Quiz – Analyze the Contract – 10%

Topic 9: Evaluation – Quiz – Staffing – 10%

 

Credit Students: Event Planning Workbook

 

ADA Policy:

If you as a student qualify as a person with a disability, as defined in Chapter 504 of the Rehabilitation Act of 1973, you may wish to discuss the need for reasonable accommodations with your instructor.  You should make this contact at the beginning of the course.

 

Academic Honesty:

Our institute is a community of individuals who voluntarily join together for the purpose of learning.  At the heart of this sense of academic community is the idea that the behavior of its members is guided by a shared commitment to the highest standards of academic integrity.  Any form of cheating, plagiarism or assisting others in acts of dishonesty is a violation of such standards.  As a student in this course, it is assumed that you pledge that you will neither receive nor give unauthorized assistance during the completion of all my work in this course.  You will not engage in plagiarism. (The definition of plagiarism is the deliberate presentation, oral or written, of words, facts, or ideas belonging to another source without proper acknowledgment.)

Please be aware of Special Events Institute’s academic honesty policy.  Cheating/Plagiarism (to include the cutting and pasting of unmodified code from the internet) is grounds for failure in the class, and possibly academic dismissal.

LEARNING RESOURCES:  

Required Text:  

  • Jill S. Moran, CSEP,  How to Start a Home Based Event Planning Business, 3rd edition Globe Pequot Press, 2010
  • Julia Rutherford Silvers, CSEP,  Professional Event Coordination, 2nd Edition Wiley, 2012
  • Dr. Joe Goldblatt, CSEP, Special Events: A New Generation and the Next Frontier, John Wiley & Sons, 2011

Other materials: Instructor will provide articles to students for review and analysis.

Suggested Reading and Resources:

  • Vijay Kanabar, PMP, PhD and Roger D.H. Warburton, PMP, PhD, MBA Fundamentals: Project Management, Kaplan, 2008

 

Topic 1: The Event Life Cycle

Objectives:

  1. Identify the critical stages of event planning
  2. Determine the skills needed throughout the planning stages

Assessment:

  • Forum Post – Share an Experience with an Event

 

Topic 2: Event Types and Challenges – Managing Expectations

Objectives:

  1. List the various types of events
  2. Identify challenges that each present
  3. Propose appropriate responses

Assessment:

  • Quiz – SWOT Analysis
  • Forum Post – Discussion on SWOT

 

Topic 3: Request for Proposals (RFP) and Initial Client Meeting 

Objectives:

  1. Identify the W’s of the event
  2. Develop an understanding for the scope of the project
  3. Identify the stakeholders
  4. Determine the financial constraints of the client

Assessment:

  • Forum Post – Impressions of the Initial Meeting

 

Topic 4: The Event Process

Objectives:

  1. Examine the elements of an event
  2. Determine what elements should be a part of an event to meet the event goals

Assessment:

  • Forum Post – Community Events Critique

 

Topic 5: Proposals

Objectives:

  1. Identify the event stake holders
  2. Perform a needs assessments
  3. List the key elements of the event

Assessment:

  • Quiz – Analyze the Proposal

 

Topic 6: Procurement

Objectives:

  1. Develop criteria for selecting vendors
  2. Identify resources for filling event needs
  3. Create a document that identifies the best pricing for services and products for a given project
  4. Collect and analyze options and data to present to clients

Assessment

  • Project – Sweet 16 Event Concept

 

Topic 7: Budgets and Event Costs

Objectives:

  1. Develop the key components of a budget
  2. Identify client needs and develop overview of associated costs
  3. List the best services/vendors/event design to meet client goals

Assessment: 

  • Assignment – Time Estimation Guide

 

Topic 8: Contracts

Objectives:

  1. Identify key elements of a contract
  2. Create standard documents for various contract needs
  3. Identify when to use addenda

Assessment:

  • Quiz – Contracts

 

Topic 9: Evaluation

Objectives:

  1. Compare and contrast objective and subjective evaluation techniques
  2. Identify the variety of ways to evaluate events

Assessment:

  • Quiz – Evaluation Methods

Credit Student Final Project:  Event Planning Workbook. You will be asked to create a workbook that covers the essential planning materials you will need for an event of your choice.

Assignments for Foundations of Event Planning:

Assignment One:

Individual Written Project on material presented in Topics 1 – 6:

Given the parameters in the assignment, use the materials and methods described in Topics 1 – 6 to develop an event concept.

In 3-5 typed written pages:

  1. Develop a concept and clearly detail which venue, vendors/suppliers you will choose to satisfy everyone’s tastes, goals and objectives.
  2. Demonstrate – Create a proposal. You should include at least 3 images to illustrate your concept. Use this as an opportunity to research suppliers and vendors in your area and include them in your proposal to show how you will fulfill your concept.

 

Your grade will depend on:

  1. Your understanding of the topics relevant material and application in the assigned Case Study – 50%
  2. Writing skills (including grammar) and referencing – 15%
  3. Creative and unique concepts to meet goals of client – 35%

This Assignment is 10% of the total course grade.

 

Assignment Two:

Time Estimation Guide:  Prepare an estimation of your time, activities performed and cost for an event presented.  Use MSExcel or a similar workbook program to itemize and calculate your proposed worksheet.

 

Useful Link: Microsoft Office Tutorials

On the Microsoft web site www.microsoft.com, click on Support, then to online Training tutorials on Excel. You will be expected to use the formulas and calculations correctly in your final submission.

Your grade will be based on the following:

Listing of activities to be performed and time assigned – presentation accuracy and thoroughness – 40%

Proper use of excel formulas – 40%

Grammar, style and spelling – 20%

This Assignment is 10% of the total course grade. 

 

CREDIT STUDENTS: Final Project

Event Planning Workbook

Based on an event of your choice, you will be asked to prepare a planning workbook. Use the information that you have learned in topics 1 – 8 to guide you in creating your workbook. This workbook should be divided into the following tabs/sections:

  1. Event Summary: Summarization of your event, purpose, goals.
  2. Proposed services/design: This would include your client proposal or summary of the event elements. You can list all the necessary features of the event including venue, food and beverage, décor, entertainment, guest services, etc.
  3. Client worksheet to include all important information to produce the event. Consider contact information on client, vendors, purchased or rented items, venue.
  4. A SWOT analysis, a GAP analysis.
  5. A risk plan identifying what could go wrong and how you would respond.
  6. A cost proposal for your services and the elements you will provide.
  7. A planning calendar itemizing at least 20 planning steps you would take from your initial client meeting to the day of the event.
  8. An evaluation measurement tool.

 

Your grade will be based on the following:

  1. Completion of the above elements including content, feasibility, accuracy and thoroughness  – 80%
  2. Writing skills (including grammar) – 20%

COURSE DESCRIPTION

Event Marketing examines all aspects of the marketing mix as they relate to successfully marketing an event.  The course will explore various marketing tools – from the traditional to the emerging – to successfully promote an event.  It will also cover the role of marketing in the event life-cycle, demonstrating the best use of marketing tactics while utilizing evaluation techniques to measure a successful outcome.

 

COURSE OBJECTIVES

By the end of this course, students will be able to:

  • Identify the elements that impact the event marketing plan
  • Create a blog for an event
  • Calculate and manage the costs that affect the event marketing budget
  • Evaluate the best medium to market an event
  • Recognize and discuss how design impacts the perception of an event

 

TEACHING METHODOLOGY:

Teaching strategies for this online course will include lectures and facilitated discussion, case study method, readings, and analytical presentations by individuals and groups.

 

TOPICS/ASSESSMENT/WEIGHT

Topic 1: Introduction to Event Marketing – Forum: Using the 5 P’s in a Client Meeting – 10%

Topic 2: Integration – The Five Ws of Event Marketing – No assignment/p>

Topic 3: Promotional Tools to Drive Event Success – Assignment: Create a Press Release – 15%

Topic 4: Marketing Design and Collateral – Assignment: Create a Marketing Plan Worksheet- 15%

Topic 5: Funding the Event Marketing Program – Quiz – Funding the Event Marketing Program- 15%

Topic 6: Marketing Strategies – Print – No assignment

Topic 7: Marketing Strategies – Web-based – Assignment: Create a Blog- 15%

Topic 8: Marketing your Event Business – Assignment: Create a Newsletter- 15%

Final Project: Create an Event Marketing Plan – 25%

 

Academic Content with Assessments

To complete each 8-week Course, students will have the following time commitments:

  • Online Presentation: 1 hour
  • Student/teacher engagement (via forum postings, course discussions): 2 hours

Total Student/Instructor time: 3 hours

  • Text Reading: 3 hours
  • Topic Review: 2 hours
  • Assignment/Assessment: 3.5 hours

Total Review and Preparation: 8.5 hours

Total Student Weekly Engagement: 11.5 hours

 

ADA Policy:

If you as a student qualify as a person with a disability, as defined in Chapter 504 of the Rehabilitation Act of 1973, you may wish to discuss the need for reasonable accommodations with your instructor.  You should make this contact at the beginning of the course.

 

Academic Honesty:

Our institute is a community of individuals who voluntarily join together for the purpose of learning.  At the heart of this sense of academic community is the idea that the behavior of its members is guided by a shared commitment to the highest standards of academic integrity.  Any form of cheating, plagiarism or assisting others in acts of dishonesty is a violation of such standards.  As a student in this course, it is assumed that you pledge that you will neither receive nor give unauthorized assistance during the completion of all my work in this course.  You will not engage in plagiarism. (The definition of plagiarism is the deliberate presentation, oral or written, of words, facts, or ideas belonging to another source without proper acknowledgment.)

Please be aware of Special Events Institute’s academic honesty policy.  Cheating/Plagiarism (to include the cutting and pasting of unmodified code from the internet) is grounds for failure in the class, and possibly academic dismissal.

LEARNING RESOURCES:

Required Text:  

  • C.A. Preston,  Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2nd Edition, Wiley and Sons, 2012
  • Dr. Joe Goldblatt, CSEP, Special Events: A New Generation and the Next Frontier, John Wiley & Sons, 2011
  • Jill S. Moran, CSEP,  How to Start a Home Based Event Planning Business, 3rd edition Globe Pequot Press, 2010

Optional Reading: 

  • David Meerman Scott, The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, John Wiley and Sons, 2013

 

Topic 1: Introduction to Event Marketing

Objectives:

  1. Use the basic concepts of the 5 P’s of marketing to uncover client goals and objectives
  2. Apply your understanding of these marketing basics to the event planning process

Assessment:

  • Forum – Using the 5 P’s in a Client Meeting

 

Topic 2: Integration – the 5 W’s of Event Marketing

Objectives:

  1. Demonstrate your understanding of the importance of the 5 Ws and how they are intertwined in the event marketing process
  2. Apply one of the 5 Ws to the initial phases of creating an event marketing plan

 

Topic 3: Promotional Tools to Drive Event Success

Objectives: 

  1. List the various ways to promote your event
  2. Identify the various components of event promotion
  3. Compare and contrast the various marketing vehicles and their best use for effectiveness
  4. Create a press release

Assessment:

  • Assignment – Create a press release

 

Topic 4: Marketing Design

Objectives: 

  1. Describe the many influences on marketing design
  2. Identify elements that impact your marketing design decisions
  3. Develop a brand for an event
  4. Create a marketing campaign for an event

Assessment:

  • Assignment – Create a Marketing Plan Worksheet

 

Topic 5: Funding the Event Marketing Program

Objectives: 

  1. Identify the elements necessary to create a marketing plan
  2. Create a marketing budget
  3. Understand various resources available to fund a marketing plan
  4. Identify potential marketing materials used in an event marketing campaign

Assessment:

  • Quiz – Funding the event marketing plan

 

Topic 6: Marketing Strategies – Print

Objectives: 

  1. Identify the variety of print materials used for marketing events
  2. Create a print marketing campaign
  3. Develop a calendar of print pieces to support your event
  4. Develop a marketing campaign or invitation suite

 

Topic 7: Marketing Strategies – Web-based

Objectives: 

  1. Create your own event or company blog
  2. Demonstrate and use the various internet tools to market your event
  3. Describe and use the various types of social media including Twitter, Facebook, Blogs, Linked in

Assessment:

  • Assignment – Create a blog

 

Topic 8: Marketing Your Event Business

Objectives: 

  1. Create a vision statement for an event business
  2. Develop a mission statement for an event business
  3. Create a marketing plan for an event business
  4. Identify different marketing strategies to showcase an event business

Assessment: 

  • Assignment – Create a newsletter

 

Credit Student Final Project:  Select an event that you are responsible for creating. It can be a social, nonprofit, community or corporate event. Using the marketing techniques that have been presented in the course, create a marketing plan. Show samples of how you would market your event throughout the planning process.

 

Assignments for Foundations of Event Marketing:

Assignment One:

Create a Press Release

Use the materials and methods presented in the topic to create a Press Release.

In 1 type-written page:

  1. Select an event that you would like to promote
  2. Create a press release promoting the event.

 

Your grade will depend on:

  1. Your understanding of the topics relevant material and application in the assignment – 50%
  2. Writing skills (including grammar) and layout of the page – 50%

This Assignment is 15% of the total course grade.

 

Assignment Two:

Marketing Design Worksheet

Using the material presenting in the topic, create a worksheet that identifies the type of marketing that would be appropriate for your event.   You will be expected to clearly identify the audience and how your selected marketing plan will accomplish the goals to effectively promote your event.

You should consider all stages of the event life cycle where marketing plays a role and the appropriate vehicles to use. Include sample copy of at least two marketing pieces. Create a calendar to show when each will be released to your audience.

 

Your grade will be based on the following:

Listing of marketing activities to be created and planning calendar – 40%

Creative application and appropriateness to audience – 40%

Grammar, style and spelling – 20%

This Assignment is 15% of the total course grade. 

 

Assignment Three: 

Create A Blog

Use the tutorial provided to create a blog for one of the following:

  • Your own event company
  • An event you are producing

You are required to use at least 5 photos, submit 5 posts, create two pages and include a contact form.

Your grade will depend on:

  1. Layout and design that fits the tone and style of your selection – 50%
  2. Your use of supporting appropriate visual content – 25%
  3. Writing skills (including grammar) – 25%

This Assignment is 15% of the total course grade. 

 

Assignment Four: 

Create a newsletter

Create a newsletter that you will send to clients and prospects. Use photos and text to communicate what you do and why you would be the perfect planner for the job. Showcase past events, include a company profile, mission statement or letter of greeting to the reader. Use your imagination, creativity and tips from your reading assignment and presentation.

Take a look at other newsletters to see what’s being done and what you like. Complete the newsletter in a word document and pdf it to upload if you would like.

Your grade will depend on:

  1. Layout and design that fits the tone and style of your selection – 50%
  2. Your use of supporting appropriate visual content – 25%
  3. Writing skills (including grammar) – 25%

This Assignment is 15% of the total course grade. 

 

Final Paper

Select an event that you are responsible for creating. It can be a social, nonprofit, community or corporate event. Use the marketing techniques that have been presented in the course to create a marketing plan. Show samples of how you would market your event throughout the planning process. Use your marketing design worksheet to build on each individual piece that you will use for your marketing plan.

You must include:

  1. Slogan or tagline, event name or title
  2. Logo or graphic image
  3. Invitation, Save the Date or Announcement
  4. Banner, poster or flyer
  5. Ideas for promotional items
  6. Brochure or program booklet
  7. Other deliverables such as include name tag, escort card or identification item

 

Your grade will be based on the following:

  1. Your creative approach to the event concept through marketing mediums– 25%
  2. Writing skills (including grammar) – 25%
  3. Inclusion of all elements as noted above – 50%

This will be worth 25% of your grade

 

CREDIT STUDENTS:  Research paper – assigned in week 4, due week 8.

 

Event Marketing Innovation Paper

Select a social media or innovative event marketing technique that delivers an effective method of marketing an event or an event company. Show how this can increase the effectiveness of an event marketing campaign.

Select an event or an event company.  Create a presentation on how it can be used to benefit an event marketing plan. Include a tutorial on how to use it. Create your presentation using a presentation program such as PowerPoint, slide share or a video.

Suggested methods: Facebook, Twitter, Instagram, Pinterest, online newsletters, live marketing event, other.

Research companies and websites such as George P. Johnson, Sparks, Event Marketer, Event Tech Live for inspiration and ideas.

 

You should include:

  1. A Paragraph description of the method
  2. Statistics on success of use of this method for another event or event company
  3. Compelling paragraph on why this would be successful for your selected event/event company. Consider purpose of event/brand of event company, demographics of audience, age, type of event, culture of event company or focus of event business.
  4. Step-by-step tutorial on how to incorporate this method for a specific event or event company
  5. Screen shots or graphics of the method in action (create your own sample and clip to a jpeg to insert into your report)
  6. Cost for employing this marketing method

 

Your grade will depend on:

  1. Inclusion of the assignment elements – 25%
  2. Concise and understandable presentation – 25%
  3. Writing skills (including grammar) and referencing – 25%
  4. Creative presentation – 25%

COURSE DESCRIPTION

The role of an event planner and manager requires a keen eye for design while factoring in the logistical and risk implications. Event Design and Decor will examine the process of identifying client needs and preferences, researching design options and creating unique decor elements to support the events goals and objectives. Students will learn how to explore the design phase of the event planning process using internal and external team members.

 

COURSE OBJECTIVES

By the end of this course, students will be able to:

  • Identify key design elements to use in an event to enhance the event experience
  • Design a décor budget for event design and installation including per item/total cost
  • Produce a presentation that showcases design elements
  • Create a production schedule that considers the design, creation, and décor installation and dismantle
  • Devise a plan to identify, assess, manage and reduce risk as it pertains to event décor
  • Create a proposal that will use décor and design elements to achieve event objectives
  • Describe current event design trends and tools

 

TEACHING METHODOLOGY:

Teaching strategies for this online course will include lectures and facilitated discussion, case study method, readings, and analytical presentations by individuals and groups.

 

ASSESSMENT/WEIGHT 

Topic 1: The Event Design Process – Forum: Event Design Observations -10%

Topic 2: Site Selection – Forum: Choose an event location – 10%

Topic 3: Event Layout & Fulfillment – Planning and Event Space Schematics -Quiz:  Planning the space -10%

Topic 4: Event Layout & Fulfillment – Designing the Space – Forum: Impressions from Case Studies – 10%

Topic 5: Design Elements – the finer details – Assignment: Create a Design Inspiration Board – 15%

Topic 6: Decorating with Flowers & Plants – No Assignment

Topic 7: Budgeting for the Event Design Elements – Assignment: Event Design Budget -15%

Topic 8: Coordinating the Design Process – Quiz:  Coordinating vendors -10%

Topic 9: Final: Create a Design Proposal – 20%

CREDIT STUDENTS:  Event Design Innovation paper 

 

Academic Content with Assessments

To complete each 8-week Course, students will have the following time commitments:

  • Online Presentation: 1 hour
  • Student/teacher engagement (via forum postings, course discussions): 2 hours

Total Student/Instructor time: 3 hours

  • Text Reading: 3 hours
  • Topic Review: 2 hours
  • Assignment/Assessment: 3.5 hours

Total Review and Preparation: 8.5 hours

Total Student Weekly Engagement: 11.5 hours

 

ADA Policy:

If you as a student qualify as a person with a disability, as defined in Chapter 504 of the Rehabilitation Act of 1973, you may wish to discuss the need for reasonable accommodations with your instructor.  You should make this contact at the beginning of the course.

 

Academic Honesty:

Our institute is a community of individuals who voluntarily join together for the purpose of learning.  At the heart of this sense of academic community is the idea that the behavior of its members is guided by a shared commitment to the highest standards of academic integrity.  Any form of cheating, plagiarism or assisting others in acts of dishonesty is a violation of such standards.  As a student in this course, it is assumed that you pledge that you will neither receive nor give unauthorized assistance during the completion of all my work in this course.  You will not engage in plagiarism. (The definition of plagiarism is the deliberate presentation, oral or written, of words, facts, or ideas belonging to another source without proper acknowledgment.)

Please be aware of Special Events Institute’s academic honesty policy.  Cheating/Plagiarism (to include the cutting and pasting of unmodified code from the internet) is grounds for failure in the class, and possibly academic dismissal.

LEARNING RESOURCES:  

Required Text:  

Required Reading:

  • James C. Monroe, Art of the Event: Complete Guide to Designing and Decorating Special Events, Wiley, 2006
  • Julia Rutherford Silvers, CSEP,  Professional Event Coordination, 2nd Edition,  Wiley, 2012
  • Dr. Joe Goldblatt, CSEP, Special Events: A New Generation and the Next Frontier, John Wiley & Sons, 2011

 

Other materials: Instructor will provide articles to students for review and analysis.

 

Topic 1: Event Design Basics

Objectives: 

  1. Explain the basic elements of event design
  2. Develop an event design strategy
  3. Summarize how the event design will meet the needs of a client
  4. Illustrate the process of uncovering event concepts
  5. Label terms used in designing an event space
  6. List the elements in the approach to design development

Assessment:

  • Forum – Describe an event and the design elements

 

Topic 2: Site Selection

Objectives:  

  1. Explain how to effectively review an event site
  2. Summarize the key questions to present during a site inspection
  3. Describe why a site is an appropriate choice for a proposed event

 Assessment:

  • Forum – Choose a site/venue for your client

 

Topic 3: Event Layout and Fulfillment – Planning and event space schematics

Objectives: 

  1. Explain how the event layout will allow you to meet your client’s needs through a descriptive statement
  2. List critical areas of the event space
  3. Develop an overview of all event areas needed and suitable rentals/furniture to meet the event needs
  4. Devise a written plan to meet the client’s goals and objectives with appropriate selection of room size, tables and seating arrangements

Assessment:

  • Quiz – Planning event space schematics

 

Topic 4: Event Layout and Fulfillment – Designing the space

Objectives: 

  1. Explain how your design choices meet the event goals
  2. Devise a design plan that creates continuity with goals and theme
  3. Summarize the various elements of design and how they will add to a successful event design plan
  4. Create an inspiration board or graphic display to show your design in action

Assessment:

  • Forum – Impressions of the case studies

 

Topic 5: Design Elements – The finer details

Objectives: 

  1. Explain how the design plan can be carried through into the tabletop or smaller event details
  2. Develop a shopping list for centerpiece materials for an event
  3. Label fabric types used for table linens
  4. Create a table color concept using an online schematic program

Assessment:

  • Assignment – Create an Inspiration Board

 

Topic 6: Decorating with Flowers and Plants

Objectives: 

  1. Describe how plants and flowers can be used in a design concept
  2. Develop a list of floral items needed for an event
  3. Create a chart of seasonal flowers in your area

 

Topic 7: Budgeting for the Event Design Elements  

Objectives: 

  1. Explain the cost that goes into an event design concept – time and materials
  2. Develop a budget that itemizes per item costs and total costs of an event design
  3. Record and compare three options for an event design concept
  4. Substantiate in a budget, the pricing for all aspects of an event design concept

Assessment:

  • Assignment – Create an event design budget

 

Topic 8: Coordinating the Design Process

Objectives: 

  1. Develop a timeline for the design portion of your event
  2. Create a production schedule to include all design elements
  3. Record the order placement and fulfillment process of your design selections
  4. Describe unique elements of a contract that would apply to décor vendors
  5. Identify roles and responsibilities that you will assume that apply to the design portion of the event project
  6. Identify areas needing risk and safety attention

Assessment:

  • Quiz – Coordinating the Event Design

 

Assignment One: 

Create an Inspiration Board

You will be asked to create an inspiration board for an event of your choice. Consider this your first opportunity to impart your creative skills and planning expertise on this new client. Create an inspiration board to show your client your design inspiration. Use photos, drawings, color swatches, etc. to describe your design plan. You may create your board in the program of your choice.

Your Response:

  • Think – What are your ideas? Where does your inspiration come from? How can the visuals you present be transformed into actual design elements? How does this meet your client’s goals and objectives?
  • Demonstrate – Create your design plan! Limit your text to labels and descriptions. Use this as an opportunity to research inspiration from a variety of sources to showcase your design concept.

Your grade will depend on:

  1. Your understanding of the topics relevant material and application in the creating a unique and well thought-out design board – 50%
  2. Writing skills (including grammar) and referencing – 15%
  3. Creative and unique concepts to meet goals of client – 35%

This Assignment is 15% of the total course grade.

 

Assignment Two: 

Create a Budget

Prepare an estimation of your time, activities performed and cost for an event presented.  Use MSExcel or a similar workbook program to itemize and calculate your proposed budget. Refer to the presentation in the topic for presenting your per item and total design budget.

 

Useful Link: Microsoft Office Tutorials 

On the Microsoft web site www.microsoft.com, click on Support, then to online Training tutorials on Excel. You will be expected to use the formulas and calculations correctly in your final submission.

 

Your grade will be based on the following:

Listing of design elements to be provided – presentation accuracy and thoroughness – 40%

Proper use of excel formulas – 40%

Grammar, style and spelling – 20%

This Assignment is 15% of the total course grade. 

 

Final Project: 

Create A Design Plan

Create a Design Plan based on the information you have learned throughout the topic and the ideas you presented in Topic Five. The final outcome should be 3 – 5 written pages to include the following:

  1. A detailed description of your design concept and how it will meet the goals and objectives of the event
  2. Visual interpretations including but not limited to a sketch, floor plan, design schematics, photos or drawings
  3. A budget of the design elements

 

You should research vendors and providers for ideas, inspiration and proper costing of the elements.

 

Your grade will depend on:

  1. Your ability to use the concepts presented in the course and apply them to your event – 50%
  2. Writing skills (including grammar) -15%
  3. Proper budgeting and use of excel formulas – 10%
  4. Clean and accurate sketches and floor plans – 10%
  5. Creativity and innovation in your ideas and  presentation  15%

This Assignment is 20% of the total course grade.

 

Credit Student: Project – Presented in week 4, due in week 8

Event Design Innovation Paper

Create a 5 – 8 page paper on an innovative event design that you feel would be successful to meet the goals of the event. It can be for any type of event (corporate, social or nonprofit).

 

Include the following:

  1. Description of event, client and audience
  2. Description of the design elements that you will install at the event
  3. How will the design elements support the event goals and objectives
  4. What features will be used that make this design concept unique and unusual
  5. Include visuals, photos, schematics or graphics to show how you would install the design
  6. Specify risk assessment measures that you would put in place to address any potential hazards
  7. Create an estimated budget of what the design elements would cost
  8. Summarize where this design could be used for future events or clients

 

You will be graded on the following:

  1. Innovation and creativity in design – 20%
  2. Feasibility and appropriateness of the design for the event – 20%
  3. Accuracy of budget – 20%
  4. Identification of at least 5 risk factors and solutions or responses – 20%
  5. Grammar, spelling and presentation – 20%

The many moving parts of an event and the way they are planned and executed can be thought of as Event Production and Logistics.  Events may have few and simple production elements or complex and intricate features but all events will call for careful consideration of how the technical and supporting details are managed.  This course will cover technical features of an event as well as the people, services and elements that support the event’s objectives.

Course Goals- This course will help students to:

  • Identify key elements, features and programs that are necessary to achieve event objectives
  • Create complete planning documents to support the execution of event production
  • Devise an overview of the event to engage the appropriate supplier and vendors to support event goals

Course Outcomes- By the end of this course you will be able to:

  • Identify key production elements for various event types
  • Manage a production budget listing line items for an event
  • Produce a Show Flow/Run of Show script for an event
  • Create a production schedule that outlines all elements of the event
  • Create a timeline that will consider the process of securing production elements

Course Syllabus- In this course we will cover the following topics:

  1. Event Elements Assessment
  2. Event Space Considerations
  3. Tented Events
  4. Event Technology – AV, lighting, special effects
  5. Entertainment
  6. Other event elements
  7. Catering and Cuisine
  8. Production Planning

 

Prerequisites:

  • Course One: Foundations of Event Planning
  • Course Two: Event Marketing
  • Course Three: Event Design & Décor

 

Technology: 

  • Computer or laptop
  • Internet Connection – high speed preferred
  • Software –  MS Office (Word, PowerPoint, Excel or alternate programs), Adobe Reader or similar program that can view PDF documents
  • Javascript or Flash to watch course videos

Course Methods: Each course is organized to create a user-friendly learning experience. Courses consist of course objectives, reading assignments, lectures, video presentations, presentations with audio and video, real-life event examples, templates, case studies, discussion groups, guests speakers and assessments. Each topic may include the following sections to help students grasp the knowledge presented and apply it to real life situations:

 

Get Started on the Topic

  • Course Objectives – An overview of the important topics that will be presented.
  • Reading Assignments – A listing of assigned reading from relevant books or articles that will cover basic elements of the core competencies and the fundamentals students will need to master in event planning.

 

Study the Topic Further

  • Lectures – Designed to cover a variety of topics to reinforce core competencies and the reading materials.
  • Real life example – Multi-media examples to demonstrate the course material and allow students to see how the material is applied to actual events.
  • Guest Speakers – Will present on general special event topics.
  • Case studies – Situations and challenges will be presented to students and will require the student to reflect on possible outcomes using problem-solving techniques to achieve the desired results.

 

Complete the Assignment

  • Forum Posts – A group discussion format where students post responses to the question posed by the instructor. Students are asked to respond to discussion questions, share ideas while learning from each other.
  • Quiz – Designed to assess the student’s understanding of the material. Assessments include knowledge-based quizzes to test comprehension, case studies and observation-based assignments to challenge analysis and application skills.
  • Assignments – Project-based learning requiring students to create proposals, designs, concepts and event related collateral.

 

Resources 

  • Templates – will be provided for student to use in completing their assignments as well as in their event planning career.
  • Helpful links – for industry related information

 

Required Reading: 

Event Entertainment and Production by Mark Sonder, MM, CSEP

 

Used in prior courses:

Professional Event Coordination by Julia Rutherford Silvers, CSEP

Special Events: A New Generation and the Next Frontier by Joe Goldblatt, CSEP

The Art of the Event, by James C. Monroe, CMP, CSEP

 

Grading Policy –

Course Four: Production & Logistics will offer eight topics on event production basics. Each topic will have one assignment which could be a quiz, a posting to the forum or a case study. Each of these assignments will be worth 10% of your grade. A passing grade will be a score of 70% or higher.

Forum Posts will be graded on Relevance, Comprehension, Timeliness, Style and Tone. See the Discussion Rubric for more information on scoring of Forum Posts. You will receive a maximum of 15 points for each Forum post.

Each week one or two topics will be covered giving you a chance to “test your knowledge” of the readings and presentations through the course assignment. Have fun, spend some time thinking about the material and enjoy.

 

Graded Assignments-

TOPIC 1: Assignment

TOPIC 2: Forum Post – SWOT analysis on event location

TOPIC 3: Quiz – Tenting

TOPIC 3: Quiz – Audio Visual & Lighting

TOPIC 4: Forum Post- Entertainment Ideas

TOPIC 5: Forum Post – List of photos to be taken

TOPIC 7: Assignment

TOPIC 8: Project Due

Final Evaluation of the close of the course

Whether working in a large hotel, for an event planning firm, or starting a business– an event professional is called upon to utilize a variety of skills to successfully manage a team.  In Event Management and Leadership, students will gain insight into the skills needed to be successful in a leadership role.  This course will also examine the responsibility of event leaders to address environmental issues (Green Events), ethics, risk analysis and quality of events (Service Management.)

Course Outcomes- By the end of this course you will be able to:

  • Identify the key elements to managing people and projects
  • Create financial documents to run a fiscally-sound event
  • Develop a quality control document to measures event success
  • Identify ways to create environmentally-friendly events
  • Learn how to use technology in your event management process
  • Devise a plan to identify, assess, manage and reduce risk

Prerequisites:

  • Course One: Foundations of Event Planning
  • Course Two: Event Marketing
  • Course Three: Event Design & Décor
  • Course Four: Event Production & Logistics

Course Syllabus- In this course we will cover the following topics:

  1. Service Management & Hospitality – the guest experience
  2. Staff Management – managing your event team
  3. Supplier/Vendor and Contract Management
  4. Business and Event Management
  5. Financial Management
  6. Risk Analysis and Management/Ethics
  7. Event Protocol
  8. Green Events and Event Sustainability

 

Technology: 

  • Computer or laptop
  • Internet Connection – high speed preferred
  • Software –  MS Office (Word, PowerPoint, Excel or alternate programs), Adobe Reader or similar program that can view PDF documents
  • Javascript or Flash to watch course videos

Course Methods: Each course is organized to create a user-friendly learning experience. Courses consist of course objectives, reading assignments, lectures, video presentations, presentations with audio and video, real-life event examples, templates, case studies, discussion groups, guests speakers and assessments. Each topic may include the following sections to help students grasp the knowledge presented and apply it to real life situations:

Get Started on the Topic

  • Course Objectives – An overview of the important topics that will be presented.
  • Reading Assignments – A listing of assigned reading from relevant books or articles that will cover basic elements of the core competencies and the fundamentals students will need to master in event planning.

Study the Topic Further

  • Lectures – Designed to cover a variety of topics to reinforce core competencies and the reading materials.
  • Real life example – Multi-media examples to demonstrate the course material and allow students to see how the material is applied to actual events.
  • Guest Speakers – Will present on general special event topics.
  • Case studies – Situations and challenges will be presented to students and will require the student to reflect on possible outcomes using problem-solving techniques to achieve the desired results.

Complete the Assignment

  • Forum Posts – A group discussion format where students post responses to the question posed by the instructor. Students are asked to respond to discussion questions, share ideas while learning from each other.
  • Quiz – Designed to assess the student’s understanding of the material. Assessments include knowledge-based quizzes to test comprehension, case studies and observation-based assignments to challenge analysis and application skills.
  • Assignments – Project-based learning requiring students to create proposals, designs, concepts and event related collateral.

Resources 

  • Templates – will be provided for student to use in completing their assignments as well as in their event planning career.
  • Helpful links – for industry related information

Required Reading: No new textbooks required; all text books have been used in prior courses

How to Start a Home-based Event Planning Business, 3rd Edition by Jill S. Moran, CSEP

Event Entertainment and Production by Mark Sonder, MM, CSEP

Professional Event Coordination, 2nd Edition by Julia Rutherford Silvers, CSEP

Special Events: A New Generation and the Next Frontier by Joe Goldblatt, CSEP

The Art of the Event, by James C. Monroe, CMP, CSEP

 

Grading Policy –

Course Five: Event Management & Leadership will offer eight topics on event production basics. Each topic will have one assignment which could be a quiz, a posting to the forum or a case study. Each of these assignments will be worth 10% of your grade. A passing grade will be a score of 70% or higher.

Forum Posts will be graded on Relevance, Comprehension, Timeliness, Style and Tone. See the Discussion Rubric for more information on scoring of Forum Posts. You will receive a maximum of 15 points for each Forum post.

Each week one or two topics will be covered giving you a chance to “test your knowledge” of the readings and presentations through the course assignment. Have fun, spend some time thinking about the material and enjoy.

Graded Assignments-

TOPIC 1: Forum Post – Service Standard Plan

TOPIC 2: Forum Post – Staffing Needs for an Event

TOPIC 4: Presentation of Project – Write a Business Plan

TOPIC 5: Assignment – Cash Flow Analysis

TOPIC 6: Assignment –Ways to Reduce Risk

TOPIC 6: Forum Post – Ethic Discussion

TOPIC 8: Forum Post – Ways to “Green” an Event

TOPIC 8: Project Due

Final Evaluation of the close of the course