COURSE DESCRIPTION

The Corporate Events Specialty course will help internal or external planners prepare for the complexities of planning corporate events. From trade shows, product launches and conferences to sales incentive, team building and recognition events, students will be exposed to the processes used to produce events in a corporate setting.

Course Fee: $499

By the end of this course, students will be able to:

  • Explain how corporate goals of marketing, branding and customer relations can be met through event experiences
  • Develop a floor plan for a tradeshow and conference
  • State how corporate human resource initiatives can be achieved through event experiences
  • Devise a production plan to address a corporate product launch or road show
  • Create a sound budget to reflect various elements for a corporate sales meeting

This course will cover the following topics:

  1. Introduction to Corporate Events – stakeholders, purposes, planning cycles, key planning elements
  2. Meetings & Conferences
  3. Exhibitions/Trade Shows
  4. Training Events
  5. Sales and Incentive Events
  6. Product Launches and Marketing Events
  7. Managing the Corporate Event Budget
  8. Current Topics in Corporate Event Leadership – Contracting and Negotiations, Risk, Evaluation and Sustainability
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