Special Events Institute Textbooks

FOUNDATIONS OF EVENT PLANNING

Required Reading:

  • How to Start a Home Based Event Planning Business, 4th edition (2015 Rowman Littlefield, Jill S. Moran, CSEP
  • Professional Event Coordination, 2nd Edition (2012 Wiley) by Julia Rutherford Silvers, CSEP
  • Special Events: A New Generation and the Next Frontier by Dr. Joe Goldblatt, CSEP

Suggested Reading and Resources:

  • MBA Fundamentals: Project Management by Vijay Kanabar, PMP, PhD and Roger D.H. Warburton, PMP, PhD

Option 1 – Buy New

Option 2 – Buy Used

Option 3 – Borrow from a Library

EVENT MARKETING

Required Reading:

  • Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2nd Edition by C.A. Preston
  • Special Events: A New Generation and the Next Frontier by Dr. Joe Goldblatt, CSEP
  • How to Start a Home Based Event Planning Business, 4th edition (2015) Globe Pequot Press, Jill S. Moran, CSEP

Optional Reading: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

Purchase at Amazon

 Borrow from a Library

  • ISBN 978-0762754298: How to Start a Home-Based Event Planning Business, 3rd Edition (Required)
  • ISBN 978-0470891070: Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2nd Edition (Required)
  • ISBN 978-0470449875: Special Events: A New Generation and the Next Frontier (Required)
  • ISBN 978-0470113455: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Optional)

EVENT DESIGN AND DECOR

Required Reading:

  • Art of the Event: Complete Guide to Designing and Decorating Special Events by James C. Monroe
  • Special Events: A New Generation and the Next Frontier by Dr. Joe Goldblatt, CSEP
  • Professional Event Coordination, 2nd Ed. by Julia Rutherford Silvers

Borrow from a Library

EVENT PRODUCTION AND LOGISTICS

Required Reading:

(Used in prior courses):

  • Professional Event Coordination, 2nd Edition by Julia Rutherford Silvers, CSEP
  • Special Events: A New Generation and the Next Frontier by Joe Goldblatt, CSEP
    The Art of the Event by James C. Monroe, CMP, CSEP

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Borrow from a Library