Karen Fosa Salhaney – Event Marketing & Business Development Leader
A highly creative and passionate leader with broad experience in all aspects of event management, philanthropy, relationship building, and marketing experience. Able to manage multi-functional facets in order to achieve business objectives. Proven success in developing and implementing compelling corporate citizenship initiatives focused on building awareness and revenue for organizations while meeting company objectives.
Senior Director of Development
2012 – 2014 (2 years) Headquarters: Malden
Oversaw & directed fundraising and community initiatives which included special events, golf & tennis tournaments, expos, conferences, corporate cause related campaigns, annual appeals, newsletters, website, social media, marketing collateral, emarketing, donor & board cultivation tours and internal events while strengthening, educating and advancing organization’s mission. Developed and implemented industry leading internship program. Served as a talent acquisition specialist, recruiting college campuses, hired & trained college students & graduates in support of organization’s strategic priorities.
Director of Events & Marketing
2007 – 2012 (5 years) Malden, MA
Recruited, hired and trained staff and volunteers to produce events throughout the year. Set and managed budgets, review and negotiated contracts, selection and coordination of all vendors, and design and production of all organization’s internal and external marketing materials.
2006 – 2007 (1 year) Weymouth MA
Responsible for marketing & advertising, website, campaigns & events. Directed aspects of bank rebrand, including focus group research, signage, public relations & internal communications.
President & Creative Director
Event Avenue, LLC
2003 – 2006 (3 years) Boston, MA
Co-founded event planning & management consulting firm. Produced industry trade show events, corporate events, conferences, galas, weddings, social celebrations and charity events throughout the country.
Marketing Director/ Independent Insurance Broker
Salhaney Insurance Agency
1990 – 2003 (13 years) West Roxbury, MA
Co-founder of personal & commercial lines insurance agency. Implemented cross marketing strategy with financial services for businesses & individuals.